MisterK
Apr 3, 11:25 AM
I loved this ad. The voiceover reminds me of old Hal Riney commercials, where there is a reverence for the product � a person with quiet confidence telling you a "truth". When the message is a simple one, it's easier to tell a compelling story. Here's the message: when you don't notice the tech the experience feels magical.
There's nothing wrong with this. Magic is what tech is at its finest. Engineers and developers become mired in the details of how to make it work and think that's the important part, and then we get awful commercials boasting specs. When we lift abstractions and technological explanations, the things we do become more fantastic. We don't visit websites, but can see all the knowledge of the world. We don't Skype; we talk face-to-face with distant loved ones. We don't use Photoshop brushes; we create images with our fingers. Why are the details of how that happens the important part?
TBWA are the marketing geniuses that have always done Apple's stuff and I'm glad they saw this nugget of truth in Apple's iPad message. This is what we have to do in the advertising business (yes, I'm in it). I've been lucky enough to work with TBWA and can say that they are the real deal. They are true MadMen who honestly look for the most beautiful truth in the products they are asked to sell and then speak that truth more eloquently than everyone else.
People who identify this as "simply advertising" are missing the point. You're not the smartest kid in the playground when you tell everyone that Santa doesn't exist. The smart ones are the kids enjoying Christmas.
There's nothing wrong with this. Magic is what tech is at its finest. Engineers and developers become mired in the details of how to make it work and think that's the important part, and then we get awful commercials boasting specs. When we lift abstractions and technological explanations, the things we do become more fantastic. We don't visit websites, but can see all the knowledge of the world. We don't Skype; we talk face-to-face with distant loved ones. We don't use Photoshop brushes; we create images with our fingers. Why are the details of how that happens the important part?
TBWA are the marketing geniuses that have always done Apple's stuff and I'm glad they saw this nugget of truth in Apple's iPad message. This is what we have to do in the advertising business (yes, I'm in it). I've been lucky enough to work with TBWA and can say that they are the real deal. They are true MadMen who honestly look for the most beautiful truth in the products they are asked to sell and then speak that truth more eloquently than everyone else.
People who identify this as "simply advertising" are missing the point. You're not the smartest kid in the playground when you tell everyone that Santa doesn't exist. The smart ones are the kids enjoying Christmas.
Bonte
Nov 15, 08:34 AM
8-Core Mac Pro! :eek:
***drool*** :D :cool:
I'd love to see these test done in Vista, slower than XP i suspect. :cool:
***drool*** :D :cool:
I'd love to see these test done in Vista, slower than XP i suspect. :cool:
blueflame
Sep 6, 09:22 PM
I think everyone is obsessing about quality. someone here said earlier that its about convinience. these are going to be the same resoluition as the tv shows, and cost 3.99. i actually dont think they will be letting you burn it on a disk either. I agree that a movie rental system is the way to go. but honestly, for these prices, i can get through time warner all the on demand stations, (stars, stars2, cinemax, showtime, and like 3 hbo channels.) this is the future, there is no waiting to download anything, this model is waht for all reality needs to be used, then if you like the movie enough, you pay $15 for you to burn it to one dvd only (comes with label pictures and cover) maybe they even mail you the emtpy case. for that price, they will afford it.) anywy. maybe this set top box everyone wants is some sort of propriatary thing they are making like tivo, with a burner, from an apple cable server, with an ipod port. I like it. but this is such an exciting time.
A
A
jkmakesmusic
Jan 13, 02:44 AM
Bluetooth headphones?
being a bit of an audiophile, bluetooth headphones being my only option would definitely cause me not to buy this. if only for that one reason. i didn't buy $250 in-ears to sit around while i use the junk apple provides with their ipod, only wirelessly.
and knowing that jobs himself is a bit of an audiophile, he'd never sign off on this.
this thing is going to have ports. even the iphone and ipod touch do. sorry guys.
being a bit of an audiophile, bluetooth headphones being my only option would definitely cause me not to buy this. if only for that one reason. i didn't buy $250 in-ears to sit around while i use the junk apple provides with their ipod, only wirelessly.
and knowing that jobs himself is a bit of an audiophile, he'd never sign off on this.
this thing is going to have ports. even the iphone and ipod touch do. sorry guys.
islanders
Dec 29, 08:35 AM
It might also have the capacity to use a TV as a monitor through wireless airport. If there is a video processor, word processing text will also be crisp and clean. I could get a mac mini and iTV and use my new 42�� plasma as the monitor. :p
Small White Car
Aug 29, 09:06 AM
Why is everyone so hung up on Merom?
I never expected the mini to go that way this year. Remember, the entire point of the mini is to be LOW COST.
The switch to Intel caused the price of the mini to jump $100. I would much rather see its processor lag behind a little bit if they can get that price back to $499.
Same thing with the Macbook, I'd rather see a $999 Macbook with the current chips than a $1,099 Macbook that keeps up with the Macbook Pro's chips.
Of course, there's nothing saying Apple will lower the prices but IF they do then I would be very happy to see the "old" Intel chips stay in those machines another 6 months. The first core chips are still VERY fast chips, it's the rest of the system (video card) that's holding things up now. I wonder how much extra benefit you'd even get from a Merom chip in a mini.
I never expected the mini to go that way this year. Remember, the entire point of the mini is to be LOW COST.
The switch to Intel caused the price of the mini to jump $100. I would much rather see its processor lag behind a little bit if they can get that price back to $499.
Same thing with the Macbook, I'd rather see a $999 Macbook with the current chips than a $1,099 Macbook that keeps up with the Macbook Pro's chips.
Of course, there's nothing saying Apple will lower the prices but IF they do then I would be very happy to see the "old" Intel chips stay in those machines another 6 months. The first core chips are still VERY fast chips, it's the rest of the system (video card) that's holding things up now. I wonder how much extra benefit you'd even get from a Merom chip in a mini.
JFreak
Jul 14, 12:41 AM
I think is too early for either HDDVD or Blue-Ray
I think Blu-Ray should have been out 3 years ago. There have been HD displays for reasonable price for some time now, but nothing to really use them with. 3 years ago you would probably have been right saying it's too early, but still IMHO it would have been great if Blu-Ray were released together with the G5's.
It's so sad to think that Blu-Ray shouldn't be here now, because it is still rather expensive. Everything is, until they can produce larger volumes. Using this kind of "too early" thinking, we would have nothing ever released. How cool would that be :P
I think Blu-Ray should have been out 3 years ago. There have been HD displays for reasonable price for some time now, but nothing to really use them with. 3 years ago you would probably have been right saying it's too early, but still IMHO it would have been great if Blu-Ray were released together with the G5's.
It's so sad to think that Blu-Ray shouldn't be here now, because it is still rather expensive. Everything is, until they can produce larger volumes. Using this kind of "too early" thinking, we would have nothing ever released. How cool would that be :P
aaps59
Feb 8, 08:26 AM
http://www.jimmirehman.com/charger/Blackedout.jpg
2008 Dodge Charger SE
http://www.jimmirehman.com/charger/Signaturev1.jpg
Thats an epic Charger, I like em' for the stealth cop looks.
Charger Police Interceptor's FTW!
2008 Dodge Charger SE
http://www.jimmirehman.com/charger/Signaturev1.jpg
Thats an epic Charger, I like em' for the stealth cop looks.
Charger Police Interceptor's FTW!
babyj
Nov 30, 12:46 PM
The quoted price is $299 which nominally translates to £157 + Apple stiff a brit tax + Government screw yer countryman tax.
I'm expecting £199.
If you think the iTV will do everything that a media centre pc circa(£800) does then i want to know what you are smoking?
It'll be a highly focused 1st release ie, everything in the Sept presentation + RSS feeds rebranded as clever channels, delivering usual junk off YouTube and Google video.
Games, ichat, online imovie editing, they'll be in patch releases, when you buy iTV 2 or never, cos Steve thinks those things suck ass on a TV.
I'm not expecting iTV to do everything a Media Centre PC does, but it needs to be able to do what the Xbox 360 can when connected to a PC running Media Centre. Whether that means it has to connect to a Mac or do it stand alone doesn't matter, but it needs to compete with the Microsoft solution.
If you've got an old PC (or you buy a cheap 2nd hand PC) you can run Media Centre on then it only costs £80 for Media Centre, £200 for an Xbox and £50 for a TV card.
I'd of already gone with Microsoft but I want to be able to download video on to my iPod - the different video formats make that a pain in the arse at the moment.
I'm expecting £199.
If you think the iTV will do everything that a media centre pc circa(£800) does then i want to know what you are smoking?
It'll be a highly focused 1st release ie, everything in the Sept presentation + RSS feeds rebranded as clever channels, delivering usual junk off YouTube and Google video.
Games, ichat, online imovie editing, they'll be in patch releases, when you buy iTV 2 or never, cos Steve thinks those things suck ass on a TV.
I'm not expecting iTV to do everything a Media Centre PC does, but it needs to be able to do what the Xbox 360 can when connected to a PC running Media Centre. Whether that means it has to connect to a Mac or do it stand alone doesn't matter, but it needs to compete with the Microsoft solution.
If you've got an old PC (or you buy a cheap 2nd hand PC) you can run Media Centre on then it only costs £80 for Media Centre, £200 for an Xbox and £50 for a TV card.
I'd of already gone with Microsoft but I want to be able to download video on to my iPod - the different video formats make that a pain in the arse at the moment.
poppe
Sep 1, 12:37 PM
Man, if they can fit something better than a ATI Radeon X1600 XT or whatever nVidia equivalent, that would be awesome.
If they do release a 23-inch iMac, I'm wondering if that's big enough for more user upgrades. Processor replacements, adding a PCI or replacing a GPU, etc. I mean, if there's space for it, I would certainly like an all-in-one iMac that has upgradable features that make it almost Mac Pro like. The only damper on the non-Mac Pro desktops and laptops is your upgrade paths are limited.
I don't think they'll ever make the iMac very upgradable. While iMac and Mac Pro users tend to be a different type, I still think if they leave to much room for the iMac to grow at a bargain, then there will be no reason for a Mac Pro.
If they do release a 23-inch iMac, I'm wondering if that's big enough for more user upgrades. Processor replacements, adding a PCI or replacing a GPU, etc. I mean, if there's space for it, I would certainly like an all-in-one iMac that has upgradable features that make it almost Mac Pro like. The only damper on the non-Mac Pro desktops and laptops is your upgrade paths are limited.
I don't think they'll ever make the iMac very upgradable. While iMac and Mac Pro users tend to be a different type, I still think if they leave to much room for the iMac to grow at a bargain, then there will be no reason for a Mac Pro.
rasmasyean
Mar 18, 06:17 AM
Here's a video on the latest developments in Lybia. The "No Fly Zone" really means, "No Fly for Quadaffi plus Yes Bombing for US and UK".
http://www.msnbc.msn.com/id/21134540/vp/42143060#42143060
Is it me, or does war seem kind of rediculous now. :cool:
I mean, I understand the need for "non occupational forces", but this is getting kind of rediculous. It almost seems like it's almost a capitalist motive to demonstrate weapons for sale at every opportunity. :D
http://www.msnbc.msn.com/id/21134540/vp/42143060#42143060
Is it me, or does war seem kind of rediculous now. :cool:
I mean, I understand the need for "non occupational forces", but this is getting kind of rediculous. It almost seems like it's almost a capitalist motive to demonstrate weapons for sale at every opportunity. :D
neoelectronaut
Jan 18, 01:41 PM
http://img402.imageshack.us/img402/6843/photojan1812328pm.jpg
New 2011 Ford Fusion SE which is replacing my 2007 Ford Fusion SE which was the victim of an unfortunate accident.
Edit: I need to pick up a sunshade before Summer rolls around.
New 2011 Ford Fusion SE which is replacing my 2007 Ford Fusion SE which was the victim of an unfortunate accident.
Edit: I need to pick up a sunshade before Summer rolls around.
aLoC
Nov 17, 10:30 AM
I currently have a 24" iMac and am very happy with it.
Will consider a Mac Pro if it gets 8 cores and they drop the FB-DIMMs. Don't want FB-DIMMs, they have the definite feel of an overcomplicated solution to a problem.
Will consider a Mac Pro if it gets 8 cores and they drop the FB-DIMMs. Don't want FB-DIMMs, they have the definite feel of an overcomplicated solution to a problem.
isgoed
Nov 27, 01:35 PM
20" is the new 17", duh. :cool:<= So right.
And 17" widescreen?? :confused: That is just small. That is about the samy height as my 1996 performa's 14" screen.
No, but no thanks.
And apple just can't compete with other vendors when you consider the general price-point of these things.
And 17" widescreen?? :confused: That is just small. That is about the samy height as my 1996 performa's 14" screen.
No, but no thanks.
And apple just can't compete with other vendors when you consider the general price-point of these things.
Marx55
Sep 6, 11:09 AM
Whre is FireWire 800?
At least two FireWire ports, please.
And a true 7200 rpm fast drive.
Thanks.
At least two FireWire ports, please.
And a true 7200 rpm fast drive.
Thanks.
Chef Medeski
Jan 1, 07:58 PM
Pretty excited about this Stevenote.
* iTV
* Leopard
* iLife '07
The rumored stuff this year is all retarded. "Maybe we'll all get Apple phones!" And maybe I'll give a flying #$%^ at a rolling donut. I have a phone, and I spend approximately 3 minutes on it per month. My wife and I are thinking of going prepaid for this reason. The last thing I'm going to do is buy a danged smartphone.
Gah. It's all silly.
A phone is best used to make phone calls not for music. If you want to listen to music theres a nano... I dont like the idea of putting them together compromising each other.
Phone Compromises:
Worst reception or larger size due to the added multimedia.
Buttons are geared towards music instead of calls and stuff that is useful for making calls.
iPod Compromises:
Shorter battery life than iPod
No Line-out for superior audio quality.
Worst navigation for selecting songs.
I like a great phone and a great iPod. Not an alright phone and alright iPod in one place so I cant just carry one or the other.
* iTV
* Leopard
* iLife '07
The rumored stuff this year is all retarded. "Maybe we'll all get Apple phones!" And maybe I'll give a flying #$%^ at a rolling donut. I have a phone, and I spend approximately 3 minutes on it per month. My wife and I are thinking of going prepaid for this reason. The last thing I'm going to do is buy a danged smartphone.
Gah. It's all silly.
A phone is best used to make phone calls not for music. If you want to listen to music theres a nano... I dont like the idea of putting them together compromising each other.
Phone Compromises:
Worst reception or larger size due to the added multimedia.
Buttons are geared towards music instead of calls and stuff that is useful for making calls.
iPod Compromises:
Shorter battery life than iPod
No Line-out for superior audio quality.
Worst navigation for selecting songs.
I like a great phone and a great iPod. Not an alright phone and alright iPod in one place so I cant just carry one or the other.
mikolia
Sep 7, 08:00 AM
I checked around at comp usa, best buy and even the apple store to see if the mini's they had in stock would be reduced in price because of the new ones that came out.
Best buy and Comp USA had no clue that new models were released and would not budge in price. I dont know what the apple store policy is.
Shouldnt comp usa and best buy reduce the price of the core solo minis they have left?
Best buy and Comp USA had no clue that new models were released and would not budge in price. I dont know what the apple store policy is.
Shouldnt comp usa and best buy reduce the price of the core solo minis they have left?
sord
Aug 6, 11:55 PM
Ok - I've been into Macs for a couple years now, so I don't have the history with the company of many of you do.
That said, it seems to me that with these ads or banners for Leopard, that it is closer to being released than we all might think. Has Apple promoted a product this way -- bashing M$ -- with out releasing the product soon after?
To me it just seems like real strong words to use if Leopard wont be out for a while, esp. if it will only be released around the time Vista will be next year.
Anyone know what I mean, or feel the same way?
Last WWDC Stevie said that Leopard would be announced at this WWDC - or at least demonstrated. My guess - late this year or early next it will be in stores.
Oh - and Powerbook G5s (dual core) tomorrow!!
That said, it seems to me that with these ads or banners for Leopard, that it is closer to being released than we all might think. Has Apple promoted a product this way -- bashing M$ -- with out releasing the product soon after?
To me it just seems like real strong words to use if Leopard wont be out for a while, esp. if it will only be released around the time Vista will be next year.
Anyone know what I mean, or feel the same way?
Last WWDC Stevie said that Leopard would be announced at this WWDC - or at least demonstrated. My guess - late this year or early next it will be in stores.
Oh - and Powerbook G5s (dual core) tomorrow!!
Gregg2
Apr 17, 08:17 AM
Unless you're driving a BMW, Honda or Porsche, gear shifters on modern cars either are too "notchy" or overly-vague in terms of finding a gear, and the result is not very pleasant, especially in city driving.
Wow! You've driven every other kind of car as well? Or maybe that's "According to ______, (fill in name of magazine or auto guru)..."
Wow! You've driven every other kind of car as well? Or maybe that's "According to ______, (fill in name of magazine or auto guru)..."
iJohnHenry
Mar 20, 06:06 PM
Homeopathy does at least have the placebo effect.
True, and no one has yet to explain the miraculous 'cures' by the patients themselves.
Some call it positive thinking. I choose to call it misdiagnosis.
True, and no one has yet to explain the miraculous 'cures' by the patients themselves.
Some call it positive thinking. I choose to call it misdiagnosis.
cube
Mar 24, 01:59 PM
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8F190 Safari/6533.18.5)
And is not perfect by any means but then again Intel doesn't really deserve the credit they get. Just look at the SB GPU and the bugs in SB in general. Since on can get superior GPU performance from AMD, and that is critical for some users, why not go with an entire AMD system? Yes I know the CPU is a little behind what Intel offers but that isn't a problem in Apples low end systems. Let's face it the Mini has never had a bleeding edge processor.
This discussion gets even more interesting when you consider AMDs coming Fusion processors. If you are about to buy a system with an integrated SoC solution which would you rather have an AMD GPU or an Intel one? Yeah I realize that some people need the fastest CPUs they can get, but for many a fast GPU delivers a better experience.
On top of all of that AMD seems to have the same vision of the future where the GPU becomes a kore equal partner to the CPU on SoCs. AMD is all in with OpenCL support today and has future plans to make such code much lower in overhead. Right up Apples alley.
In any event I see a number of reasons for Apple to split sales between AMD and Intel. Long term a few AMD based machines from Apple is better for both Apple and the industry.
Fusion is not just about graphics. Fusion has a DirectX 11 class GPU with true OpenCL, while Sandy Bridge and the next Atom have DirectX 10.1 class GPUs with an alpha of OpenCL which runs on the CPU side.
And is not perfect by any means but then again Intel doesn't really deserve the credit they get. Just look at the SB GPU and the bugs in SB in general. Since on can get superior GPU performance from AMD, and that is critical for some users, why not go with an entire AMD system? Yes I know the CPU is a little behind what Intel offers but that isn't a problem in Apples low end systems. Let's face it the Mini has never had a bleeding edge processor.
This discussion gets even more interesting when you consider AMDs coming Fusion processors. If you are about to buy a system with an integrated SoC solution which would you rather have an AMD GPU or an Intel one? Yeah I realize that some people need the fastest CPUs they can get, but for many a fast GPU delivers a better experience.
On top of all of that AMD seems to have the same vision of the future where the GPU becomes a kore equal partner to the CPU on SoCs. AMD is all in with OpenCL support today and has future plans to make such code much lower in overhead. Right up Apples alley.
In any event I see a number of reasons for Apple to split sales between AMD and Intel. Long term a few AMD based machines from Apple is better for both Apple and the industry.
Fusion is not just about graphics. Fusion has a DirectX 11 class GPU with true OpenCL, while Sandy Bridge and the next Atom have DirectX 10.1 class GPUs with an alpha of OpenCL which runs on the CPU side.
(marc)
Mar 19, 05:12 PM
Historical observation: The Iraqi people never asked for US help, but there we were.
[...]
That's why the US shouldn't have invaded Iraq.
All about the oil... "protect the citizens" is a perfect excuse. Sadly, because this is what it should be about.
I don't think so. Gaddafi willingly traded Libya's oil, currently no oil at all is traded, and I don't think the rebels (unorganized as they are) will do a good job at it anytime soon. The nations now supporting the air strikes against Gaddafi would have been better off quietly sending him weapons to mute the rebels if they wanted oil.
[...]
That's why the US shouldn't have invaded Iraq.
All about the oil... "protect the citizens" is a perfect excuse. Sadly, because this is what it should be about.
I don't think so. Gaddafi willingly traded Libya's oil, currently no oil at all is traded, and I don't think the rebels (unorganized as they are) will do a good job at it anytime soon. The nations now supporting the air strikes against Gaddafi would have been better off quietly sending him weapons to mute the rebels if they wanted oil.
jettredmont
Apr 12, 10:16 PM
Fine. You all go and apply to work at a post house and put "iMovie" on your resume. See how long it takes for them to laugh you out the door.
I haven't really used iMovie since HD, so to be honest I don't really care what they do to it. It's "Super quick to capture and edit DV" time has come and gone.
Ummm ... if you are wanting to build your pro resume, obviously you wouldn't put a consumer app on it. I'm a software engineer, and I wouldn't put Automator as a skill on my resume either.
iMovie is a great consumer video editing app, far more capable than iMovie HD ever was, and still much easier for "everyday" people to understand. No, it's not Final Cut. That's why Apple makes Final Cut Pro.
I haven't really used iMovie since HD, so to be honest I don't really care what they do to it. It's "Super quick to capture and edit DV" time has come and gone.
Ummm ... if you are wanting to build your pro resume, obviously you wouldn't put a consumer app on it. I'm a software engineer, and I wouldn't put Automator as a skill on my resume either.
iMovie is a great consumer video editing app, far more capable than iMovie HD ever was, and still much easier for "everyday" people to understand. No, it's not Final Cut. That's why Apple makes Final Cut Pro.
HecubusPro
Sep 6, 06:06 PM
Personally, I wouldn't want to DL a large movie file without the option of being able to burn it to DVD so I can have that tangible hard copy that makes me feel safe and warm. Then I wouldn't have a problem deleting it off of my hard drive.
I could be wrong, but I don't see them dealing with rentals. Most people still don't have fast enough connections to warrant downloading a big movie file when they can just have it delivered to their door via Netflix or they can head down to their local Blockbuster and have it right away. Same goes for purchases. I like having the retail box. It just makes me a little bit happier. :) Now, if they offered HD downloads, I'd definitely be interested in that, even if it is a super big file.
I could be wrong, but I don't see them dealing with rentals. Most people still don't have fast enough connections to warrant downloading a big movie file when they can just have it delivered to their door via Netflix or they can head down to their local Blockbuster and have it right away. Same goes for purchases. I like having the retail box. It just makes me a little bit happier. :) Now, if they offered HD downloads, I'd definitely be interested in that, even if it is a super big file.
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